

Fitness coach · Team Midnight Iron · online coaching · San Antonio, TX
Austin Green
Before: His Instagram and TikTok pages, with the bio link going to an old site that kept the proof on an inner page.
What we did
- Austin is a natural OCB Classic Physique Pro who coaches online. We researched what men shopping for a coach want to see first: real clients, a natural coach, real coaching rather than a PDF, and what a week looks like. The site answers them in that order.
- Six of his clients' before-and-afters open it, each wiping from before to after like a posing transition.
- His stage photo comes up under a stage light. One Apply button never leaves the screen.
Client results in Austin's words, from themidnightiron.com: “6 Month Transformation – Lost 55lbs” (Conrad), “1 Year Transformation – Gained 20+lbs” (Berny).

